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Rewinding Back to the Natural Magic of Handwritten VHS Labels

Rewinding Back to the Natural Magic of Handwritten VHS Labels

By Josh Schafer   Few forsaken objects hold as much nostalgia power as the VHS tape. More than just the object itself, it’s the experiences involving this so-called obsolete piece of media that power this nearly nuclear level of nostalgia.  It’s evident in mass media, advertising, major merchandising, and even in people’s basements (where numerous nostalgiacs are building basement video stores), that a VHS revival is already here, and it’s only getting more play.   There’s always been the relatively small yet powerfully passionate pledges of long-running underground VHS culture (e.g. online Facebook groups, Instagram feeds aplenty, and dedicated VHS-driven...

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